1. Introduction and Acceptance of Terms
Welcome to Ventropolis. These Terms and Conditions (“Terms”, “Agreement”) constitute a legally binding agreement between you (“User”, “you”, “your”) and Ventropolis BV, a company incorporated under the laws of Belgium, with its registered office in Belgium (“Ventropolis”, “we”, “us”, “our”).
By accessing, registering for, or using the Ventropolis platform, including all associated websites, applications, APIs, AI-powered features, and services (collectively, the “Platform” or “Service”), you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy and any supplementary policies referenced herein.
If you are entering into this Agreement on behalf of a company, organization, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. In that case, “you” and “your” refer to such entity.
If you do not agree to these Terms, you must immediately cease using the Platform.
2. Definitions
For the purposes of these Terms, the following definitions apply:
- “Account” means the registered user account you create to access the Platform.
- “AI Features” means any artificial intelligence, machine learning, or automated analytical tools provided as part of the Service, including but not limited to strategic analysis, recommendation engines, and content generation features.
- “Blueprint” means the structured strategic framework created and maintained by a User within the Platform. A Blueprint may include, but is not limited to, sections covering mission, problem definition, market opportunity, product and solution description, value proposition, target customer profiles, go-to-market strategy, channels, pricing, operational planning, assumptions, risk assessment, and any other strategic dimensions as the Platform evolves.
- “Content” means any data, text, information, documents, graphics, or other materials uploaded to, generated by, or displayed on the Platform.
- “Subscription” means the paid or free tier plan under which a User accesses the Service.
- “User Data” means all data, information, and content that you submit, upload, or otherwise make available through the Platform.
- “Validation Data” means personas, assumptions, social proof evidence, interview insights, and assessment scores stored within the Platform.
3. Eligibility and Account Registration
3.1 Eligibility
To use the Platform, you must be at least 18 years of age and have the legal capacity to enter into a binding contract. By using the Platform, you represent and warrant that you meet these requirements.
3.2 Account Creation
You must register for an Account to access certain features of the Platform. When creating your Account, you agree to provide accurate, current, and complete information and to update such information to keep it accurate, current, and complete.
3.3 Account Security
You are responsible for safeguarding the credentials used to access your Account and for all activities that occur under your Account. You must immediately notify Ventropolis of any unauthorized use of your Account or any other breach of security. Ventropolis shall not be liable for any loss or damage arising from your failure to comply with this section.
3.4 Account Sharing
Accounts are personal to you and may not be shared with, transferred to, or used by any other person unless explicitly permitted under your Subscription plan (e.g., team or enterprise plans with multiple seats).
4. Description of the Service
Ventropolis is a startup strategy platform designed to help founders and teams develop, validate, and execute their business strategies. The Platform provides tools including, but not limited to:
- Strategic Blueprint creation and management (covering WHY, WHAT, WHO, HOW)
- Goal-setting and progress tracking through strategy frameworks
- Assumption tracking, validation workflows, and Proof Board evidence management
- AI-powered strategic analysis, recommendations, and content generation
- Weekly focus management and prioritization tools
- Integration with third-party services and MCP-based connectors
Ventropolis reserves the right to modify, suspend, or discontinue any aspect of the Service for valid operational, legal, or technical reasons, and with reasonable prior notice where practicable. We will make reasonable efforts to notify Users of material changes in advance.
5. AI Features and Generated Content
5.1 Nature of AI Features
The Platform incorporates AI Features that provide strategic recommendations, analysis, content suggestions, and automated insights. These AI Features are powered by third-party large language models and Ventropolis’s proprietary algorithms.
5.2 No Guarantee of Accuracy
AI-generated content and recommendations are provided for informational and strategic planning purposes only. While we strive to deliver helpful and relevant outputs, Ventropolis does not guarantee the accuracy, completeness, reliability, or suitability of any AI-generated content. AI outputs may contain errors, omissions, or biases.
5.3 User Responsibility
You are solely responsible for evaluating, verifying, and deciding whether to act upon any AI-generated content. AI Features do not constitute professional business, legal, financial, or investment advice. You should consult qualified professionals before making significant business decisions based on AI-generated insights.
5.4 Ownership of AI Outputs
Subject to Section 7 (Intellectual Property), you retain ownership of any AI-generated content that is produced specifically from your User Data and prompts, to the extent permitted by applicable law. You acknowledge that similar or identical AI outputs may be generated for other Users based on similar inputs.
5.5 AI Data Processing
To provide AI Features, your User Data (including Blueprint content, validation data, and strategic inputs) may be processed by our AI systems and third-party AI service providers. We process this data in accordance with our Privacy Policy and applicable data protection laws, including the GDPR. Your User Data will not be used to train general-purpose AI models without your explicit consent.
5.6 AI Limitations
You acknowledge and agree that AI Features may occasionally produce unexpected, irrelevant, or inappropriate outputs, may be unavailable due to technical limitations, and may change over time as models are updated or replaced. Ventropolis is not liable for any decisions made or actions taken based on AI-generated content.
6. User Data and Data Processing
6.1 Ownership of User Data
You retain all rights, title, and interest in and to your User Data. By using the Platform, you grant Ventropolis a limited, non-exclusive, worldwide, royalty-free license to use, process, store, and display your User Data solely for the purpose of providing, improving, and maintaining the Service.
6.2 Data Processing
Ventropolis acts as a data processor with respect to personal data contained in your User Data, and you act as the data controller. Ventropolis acts as a data controller with respect to account, billing, security, and product-improvement (including AI evaluation) data that it determines the purposes and means of processing. Data processing activities are governed by the Data Processing Agreement (DPA) available upon request, which forms an integral part of these Terms.
6.3 Data Retention
Your User Data will be retained for the duration of your Subscription and for a period of 12 months thereafter to comply with legal obligations, resolve disputes, and enforce agreements. Upon termination of your Account, you may request the export or deletion of your User Data in accordance with Section 14.
6.4 Data Security
We implement appropriate technical and organizational measures to protect your User Data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
6.5 Sub-processors
We may engage sub-processors to assist in providing the Service. A current list of sub-processors is available upon request. We will notify you of any material changes to our sub-processors and provide you with the opportunity to object.
7. Intellectual Property
7.1 Ventropolis IP
The Platform, including all software, algorithms, designs, trademarks, logos, documentation, the OGSM framework implementation, Blueprint structure, and all other proprietary technology and materials, is and remains the exclusive property of Ventropolis and its licensors. Nothing in these Terms grants you any right, title, or interest in the Platform other than the limited right to use it as described herein.
7.2 User IP
You retain all intellectual property rights in the User Data and content you upload to or create on the Platform. These Terms do not transfer any of your intellectual property rights to Ventropolis, except for the limited license granted in Section 6.1.
7.3 Feedback
If you provide feedback, suggestions, or ideas regarding the Platform (“Feedback”), you grant Ventropolis an irrevocable, perpetual, worldwide, royalty-free license to use, modify, and incorporate such Feedback into the Service without any obligation or compensation to you.
8. Subscription, Billing, and Payments
8.1 Subscription Plans
The Platform is offered under various Subscription plans, which may include free tiers, monthly plans, annual plans, and enterprise agreements. The features, limitations, and pricing of each plan are described on our website and may be updated from time to time.
8.2 Free Tier and Trials
We may offer a free tier or free trial period. Free tiers and trials are subject to usage limitations and may be modified or discontinued at any time.
8.3 Billing and Payment
Paid Subscriptions are billed in advance on a recurring basis (monthly or annually, depending on your plan). All fees are stated in euros (€) unless otherwise specified. You authorize Ventropolis to charge your designated payment method for all applicable fees.
8.4 Price Changes
Ventropolis reserves the right to change its pricing at any time. For existing subscribers, price changes will take effect at the start of the next billing cycle following at least 30 days’ notice. If you do not agree to the new pricing, you may cancel your Subscription before the new prices take effect.
8.5 Taxes
All fees are exclusive of applicable taxes (including VAT), which will be added to your invoice where required by law. You are responsible for determining and paying any taxes applicable to your use of the Service, except for taxes based on Ventropolis’s net income.
8.6 Refund Policy
Unless required by applicable law (including EU consumer protection regulations), Subscription fees are non-refundable. If you are an EU consumer exercising your right of withdrawal under the Consumer Rights Directive, you may cancel within 14 days of the initial purchase for a full refund, provided you have not accessed or used the Service beyond initial registration during that period.
8.7 Failed Payments and Suspension
If a payment fails, we will notify you and may retry the charge. If payment is not received within 14 days of the due date, we reserve the right to suspend or downgrade your Account until payment is received. Continued non-payment may result in termination of your Account.
8.8 Plan Changes
You may upgrade or downgrade your Subscription plan at any time. Upgrades take effect immediately, and you will be charged a prorated amount for the remainder of the billing period. Downgrades take effect at the start of the next billing cycle. Access to features available only in higher-tier plans will be restricted upon downgrade.
9. Acceptable Use
You agree to use the Platform only for lawful purposes and in accordance with these Terms. You shall not:
- Use the Platform for any purpose that is illegal or prohibited by these Terms
- Attempt to gain unauthorized access to any part of the Platform, other accounts, computer systems, or networks connected to the Platform
- Use automated scripts, bots, AI agents, or crawlers to access the Platform or extract data, except through official APIs with prior authorization
- Interfere with or disrupt the integrity or performance of the Platform or its underlying infrastructure
- Upload or transmit any viruses, malware, or other harmful code
- Use the Platform to store or transmit content that infringes on any third-party intellectual property rights
- Use the AI Features to generate content that is harmful, misleading, defamatory, or that violates applicable laws or regulations
- Reverse-engineer, decompile, or disassemble any part of the Platform’s software or algorithms
- Resell, sublicense, or redistribute access to the Platform without prior written consent from Ventropolis
- Use the Platform in a manner that could damage, disable, overburden, or impair it
Ventropolis reserves the right to investigate and take appropriate action against any User who violates this section, including suspending or terminating their Account and reporting them to relevant authorities.
10. GDPR and Data Protection
10.1 Compliance
Ventropolis is committed to compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Belgian Data Protection Act of July 30, 2018, and all other applicable data protection legislation. Our data processing practices are detailed in our Privacy Policy.
10.2 Legal Basis for Processing
We process personal data on the following legal bases: (a) performance of a contract (these Terms); (b) legitimate interests in operating and improving the Platform; (c) compliance with legal obligations; and (d) where applicable, your explicit consent.
10.3 Data Subject Rights
Under the GDPR, you have the following rights with respect to your personal data:
- Right of access — to obtain confirmation and a copy of your personal data
- Right to rectification — to correct inaccurate or incomplete personal data
- Right to erasure (‘right to be forgotten’) — to request deletion of your personal data
- Right to restriction of processing — to limit how we process your data
- Right to data portability — to receive your data in a structured, machine-readable format
- Right to object — to object to processing based on legitimate interests or for direct marketing
- Right not to be subject to automated decision-making — including profiling with legal effects
To exercise any of these rights, please contact us at the address provided in Section 18 (Contact Information). We will respond to your request within 30 days.
10.4 International Data Transfers
Your data may be transferred to and processed in countries outside the European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission or other valid transfer mechanisms under the GDPR.
10.5 Supervisory Authority
If you believe that our processing of your personal data infringes data protection laws, you have the right to lodge a complaint with the Belgian Data Protection Authority (Autorité de protection des données / Gegevensbeschermingsautoriteit) or the supervisory authority in your Member State of residence.
11. Third-Party Services and Integrations
The Platform may integrate with or enable access to third-party services, APIs, and connectors. Your use of any third-party service is governed by that service’s own terms and conditions. Ventropolis is not responsible for the availability, accuracy, or content of any third-party service, nor for any damage or loss arising from your use of such services.
By connecting a third-party service to the Platform, you authorize Ventropolis to access and process data from that service as necessary to provide the requested functionality. You are responsible for ensuring that your use of third-party integrations complies with the terms of both Ventropolis and the relevant third-party provider.
12. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Ventropolis does not warrant that: (a) the Service will be uninterrupted, timely, secure, or error-free; (b) the results obtained from the use of the Service, including AI-generated content, will be accurate or reliable; (c) any defects in the Service will be corrected; or (d) the Platform will meet your specific requirements.
Nothing in this section excludes or limits warranties that cannot be excluded or limited under applicable Belgian or EU law, including consumer protection guarantees.
13. Limitation of Liability
13.1 Exclusion of Certain Damages
To the maximum extent permitted by applicable law, in no event shall Ventropolis, its directors, employees, partners, or agents be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, loss of data, loss of business opportunity, or loss of goodwill, arising out of or in connection with your use of the Platform.
13.2 Liability Cap
To the maximum extent permitted by applicable law, Ventropolis’s total aggregate liability to you for all claims arising out of or relating to these Terms or the Service shall not exceed the total amount paid by you to Ventropolis in the twelve (12) months immediately preceding the event giving rise to the claim, or one hundred euros (€100), whichever is greater.
13.3 Statutory Rights
Nothing in these Terms shall limit or exclude liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) gross negligence or wilful misconduct of Ventropolis or its agents; (d) the non-performance of an essential or principal obligation of these Terms; (e) any liability that cannot be limited or excluded under applicable Belgian or EU law, including mandatory consumer protection rights.
14. Term and Termination
14.1 Term
These Terms come into effect when you first access or use the Platform and remain in effect until terminated by either party.
14.2 Termination by You
You may terminate your Account at any time by using the account settings within the Platform or by contacting our support team. Termination will take effect at the end of the current billing period. No refunds will be issued for the remaining portion of a paid billing period, except where required by applicable law.
14.3 Termination by Ventropolis
Ventropolis may suspend or terminate your Account immediately, with or without notice, if: (a) you breach any provision of these Terms; (b) your Account is used for illegal activity; (c) continued provision of the Service to you is impractical or unlawful; or (d) we decide to discontinue the Service entirely (subject to reasonable notice).
14.4 Effect of Termination
Upon termination: (a) your right to access the Platform ceases immediately; (b) Ventropolis may delete your User Data after a 30-day grace period, unless you request export or earlier deletion; (c) provisions that by their nature should survive termination will survive, including Sections 5 (AI Features), 6 (User Data), 7 (Intellectual Property), 12 (Disclaimers), 13 (Limitation of Liability), 15 (Indemnification), and 16 (Governing Law).
14.5 Data Export
Before or within 30 days after termination, you may request an export of your User Data in a commonly used, machine-readable format. Ventropolis will fulfil such requests within a reasonable timeframe.
15. Indemnification
You agree to indemnify, defend, and hold harmless Ventropolis, its officers, directors, employees, and agents from and against any and all third-party claims, damages, obligations, losses, liabilities, costs, or expenses (including reasonable attorneys’ fees) arising from: (a) your use of the Platform; (b) your violation of these Terms; (c) your violation of any third-party right, including any intellectual property or privacy right; or (d) any User Data you submit to or generate through the Platform.
This indemnification obligation shall not apply to the extent that a claim arises from Ventropolis’s own gross negligence or wilful misconduct.
16. Governing Law and Dispute Resolution
16.1 Governing Law
These Terms shall be governed by and construed in accordance with the laws of Belgium, without regard to its conflict of law provisions. Where you are an EU consumer, you also benefit from any mandatory provisions of the law of your country of residence.
16.2 Jurisdiction
Any disputes arising out of or relating to these Terms shall be submitted to the exclusive jurisdiction of the courts of Brussels, Belgium where you are acting as a business or professional. If you are an EU consumer, proceedings against you may only be brought in the courts of your country of residence, and you may also bring proceedings in the courts of your country of residence.
16.3 Informal Resolution
Before initiating formal legal proceedings, both parties agree to attempt in good faith to resolve any dispute through informal negotiation for a period of at least 30 days from written notice of the dispute.
17. General Provisions
17.1 Amendments
Ventropolis reserves the right to modify these Terms at any time. Material changes will be communicated to you at least 30 days before they take effect, via email or through a prominent notice on the Platform. Your continued use of the Service after the effective date of any modification constitutes your acceptance of the modified Terms. If you do not agree to the revised Terms, you must stop using the Service.
17.2 Entire Agreement
These Terms, together with the Privacy Policy and any applicable DPA or Order Form, constitute the entire agreement between you and Ventropolis with respect to the subject matter hereof and supersede all prior or contemporaneous agreements, representations, and understandings.
17.3 Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be replaced by a valid provision that most closely approximates the intent of the original.
17.4 Waiver
The failure of Ventropolis to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorized representative of Ventropolis.
17.5 Assignment
You may not assign or transfer your rights or obligations under these Terms without the prior written consent of Ventropolis. Ventropolis may assign its rights and obligations under these Terms without restriction, including in connection with a merger, acquisition, sale of assets, or by operation of law.
17.6 Force Majeure
Ventropolis shall not be liable for any delay or failure to perform its obligations under these Terms if such delay or failure is caused by circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, pandemic, war, terrorism, civil unrest, power outages, or internet disruptions.
17.7 Language
These Terms are drafted in English. In the event of a conflict between the English version and any translation, the English version shall prevail for Users acting as a business or professional. For consumers, the version in the official language of their place of residence (for consumers in the Flemish Region, the Dutch version) shall prevail, except where prohibited by applicable law.
17.8 Notices
All notices to Ventropolis must be sent in writing to the address specified in Section 18 or via email to legal@ventropolis.com. Notices to you will be sent to the email address associated with your Account. Notices are deemed received when delivered personally, one business day after being sent by email, or three business days after being sent by postal mail.
18. Contact Information
If you have any questions about these Terms, please contact us at:
Ventropolis BV
Magdalena Vermeeschlaan 27, 2540 Hove, Belgium
Enterprise number (KBO/BCE): 1038.608.001
VAT number: BE1038608001
Email: legal@ventropolis.com
For support-related inquiries, please visit our help center or contact support@ventropolis.com.
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