About Us

We built the AI-business coach we wished we'd had.

The AI-business coach who tells you the truth.

From founders, for founders

We have been in your shoes: the late nights, the conviction, the quiet fear that the thing you are pouring yourself into might not be true. So we made the validation rigorous, and the honesty unavoidable.

Most startups fail because founders skip validation, or run it hoping to hear yes. We could not fix the fear. But we could build a process that does not flinch from the answer, and a coach with no ego in your idea to run it with you.

Truthover momentum

Evidenceover optimism

Foundersover funnels

What we believe

A no is a win, when it comes cheap.

Three convictions shape everything we build.

Both answers are wins

Proof to build on, or the savings you didn't burn. The only loss is not knowing.

Objectivity is a gift

The hardest, kindest thing a co-founder can do is ask the question you'd rather skip.

You should leave smarter

Every sprint teaches you the craft, so you spot the next idea faster on your own.

2–4×faster than validating alone

1Proof Board you keep, whatever the verdict

0ego in your idea, by design

Build with us.

Join early access and meet the co-founder who tells you the truth.